Financial Advisor George Haas

George Haas

Less Stress More Enjoyment

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Independent Financial Advisor

About George


Hi, I’m George Haas, a Financial Planner, located in the Capitola office of Money Concepts International, on the California Central Coast. We serve the Monterey Bay area, from San Luis Obispo County, Silicon Valley, and the entire San Francisco Bay area, up to Marin County. I’m dedicated to providing you with quality independent financial products and services. Thanks for taking a moment to stop by.

I use a collaborative approach, to provide comprehensive financial planning and wealth management services to help you to develop a personalized road map for success. I’ve teamed up with Senior Associate, Anthony Rovai, an Investment Advisor Representative, with Money Concepts since 1993. We combine resources to provide you with a wide variety of financial services for your home or business.

My affiliation with Money Concepts gives me access to thousands of independent financial products, not bound or restricted to certain proprietary or company sponsored products. It allows me to offer you an investment plan tailored to meet your financial goals, and best fit your unique situation.

Money Concepts gives me a technology platform that helps me operate efficiently on a day-to-day basis. But, most important, they provide a support network of education and experience, which helps me to sharpen my skills, ultimately benefiting you, the client.

You should know that you are very important to me. My livelihood depends upon the satisfaction of my clients. I will strive to make you pleased with my service, and work diligently to help you reach your financial goals.

Our process is to carefully evaluate your complete financial situation before making recommendations. We begin with the discovery process where we learn all we can about your unique financial situation. Next, we carefully construct your financial roadmap. We gather key data, such as your financial net worth, tax situation, debt obligations, and risk tolerance, as well as your personal goals and business/career objectives. Using this knowledge, we work to help you work toward financial success. When needed, we are happy to work with your other advisors, such as attorneys or insurance agents. During every step of the process, we carefully explain each financial component and answer your questions.

Once your financial plan is in place, we periodically review your plan for needed adjustments. Our lives and the financial markets are in constant change and financial plans are a “work in process”. We will make that process easier for you and help you every step of the way.


Since the year 2000 I have worked in the insurance industry, first as a residential and commercial property inspector, contracted by the major insurance carriers, then as an exclusive agent for Farmers Insurance. As an insurance agent I learned about the new features, and investor advantages, of the variable annuity products on the market. I’ve always had a love for finance and investment. So, I went back to school to obtain the licenses necessary to become a Variable Contracts Agent, allowing me to sell variable annuities and mutual funds.

I soon became disillusioned with the limited number of products that I could offer my clients, as an exclusive agent. Then I met Anthony Rovai, Senior Associate with Money Concepts, through a networking group that we both belong to. When he showed me the quality and variety of nonproprietary financial products available through Money Concepts I was excited at the prospect of making them available to my clients. He graciously offered me the opportunity to work with him, out of his Capitola office. Since then, we have teamed up to provide a full-service package for businesses and individuals to meet all of their financial, investment, retirement, and insurance needs.

Licenses Held

FINRA Licenses Series 6 – Mutual Funds/Variable Products

• Series 63 – Uniform Securities Agent – State Law Exam Examination

• Variable Life & Variable Annuities licensed in the state of California

• Accident and Health Insurance Agent

• Casualty Insurance Broker-Agent

• Life-Only Insurance Agent

• Property Insurance Broker-Agent


George graduated from Washington State University in 1977 with a Bachelor of Arts degree in Business Management with an Economics minor.

Earned his Class C General Building Contractors license in 1988 and owned his own kitchen and bath remodeling business for 12 years in Scotts Valley, CA, building and installing custom wood cabinetry.

Activities & Interests

• George donated the time, equipment, and expertise to create a short film and television commercial promoting auction items for the 2012 Santa Cruz Museum of Art & History’s annual STARS auction.

• As an avid photographer, he has participated several times in First Friday Santa Cruz and Open Studios, featuring his “creative portraiture” style, hosted in his 1,000 sq ft photo studio.

• A contributing writer to the Scotts Valley Press Banner, George has been an advocate for responsible growth and improving public schools. Working with many others in the community toward those goals has resulted in a beautiful Glenwood housing development directly across the street from the new Scotts Valley High School. Scotts Valley has since become the best school district in Santa Cruz county.

• George enjoys photography Meetups with friends, hiking, fly fishing, movies, and spending time with his daughter, Catherine, a recent UCLA graduate, and his son, Steven, a graduate of Cal Berkeley. Their mother, Linda, was a Stanford grad, so the Pac-12 rivalries run strong in this family.


We have thousands of nonproprietary independent financial products and services which allows us to custom tailor a solution that solves your particular requirement.

We will diligently work with you to discover the financial solution that best addresses your goal

Why Choose Us?

Our Difference

We use a “holistic approach” to wealth management. Our systems, procedures and techniques have been refined over the years.

We are:

• Consultants Not Dictators

We take a consultative approach looking at your entire financial picture. Then, we develop a plan to help you to get to where you want to go.

• Committed

We are committed to providing you with the finest in wealth management and financial planning services. We are free to work with you in a way that best meets your needs and desires.

• Understanding

We understand that wealth management is a process, not a product. As such, you receive ongoing money-mentoring and coaching. We are there when you need us.

• Educated

We attend a minimum of thirty hours of classroom education each year, over twice the industry average. We do this for one reason only… to better serve you with the latest in products, services and tax strategies.

We Provide:

• Independent Products

We do not offer any proprietary products, we can choose from literally thousands of products in the financial services industry. The only caveat is that the product(s) or services meet your needs and desires.

• Technology

View your account statements, account values, holdings and transaction histories online, any time. Use the online Client Vault to store all of your important documents, i.e. wills, trusts, tax returns, account statements, all in one place.



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Important Investing Information: Not all investments and services mentioned are available in all states. Money Concepts registered representatives are restricted to conduct business only with residents of a state and/or jurisdiction for which they are properly registered. When investing from outside of the United States, you are subject to the securities and tax regulations governing your jurisdiction. Contact us directly for detailed information about investment regulations outside of the United States. Registered Representatives State License Disclosure

George Haas is an independent contractor of Money Concepts
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